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Eventscorp Western Australia is the events arm of Tourism Western Australia and are responsible for bringing high profile events to Western Australia. In early 2010 Eventscorp approached Digital Dialogue to run an online viral promotion for the 2010 Drug Aware Pro surfing event to be held in the famous surfing mecca of Margaret River in Western Australia.
Digital Dialogue put together the entire campaign from concept to delivery in record time due to time constraints. The 'Drop in on Occy' campaign gave entrants the ability to win an incredible prize - VIP tickets to the Drug Aware Pro as well as the chance to go surfing and hang out with ASP Surfing legend Mark Occhilup.
Using the Digital Dialogue viral campaign system, the promotion used the combination of a video intro and the viral address book importer to provide excellent results for Eventscorp.
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