In late 2010, BenWilsonSurf launched their own brand of kites, boards and accessories. In order to get attention in the marketplace, BWS have worked with Digital Dialogue to increase their awareness globally and the BWS Rockstar promotion is an ideal way of doing this. It also increases website traffic (and therefore product sales) and builds the BWS email database.
Each contestant has the opportunity to win an amazing amount of kitesurfing gear which includes kites, boards, clothing from Reef, sunglasses from Electric, fins from FCS, bags and a harness from Dakine, wetsuits from NPX and more. This is an opportunity for any kitesurfer to feel like a seasoned, sponsored pro rider!
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Sunset Events are Western Australia's leading music and events company. They started way back in 1997 with an outdoor cinema in Perth and today boast an impressive list of music events including Southbound Festival, West Coast Blues 'n' Roots Festival, One Movement for Music Perth, Laneway Festival and a long list of individual music concerts throughout the year.
Sunset Events recognise that their market is very active in the online space, and for this reason are working with Digital Dialogue to promote their events in the digital space. The Double Platinum Pass is the ultimate Sunset Events prize and offers tickets to all Sunset Events festivals and concerts for the year to the lucky winner!
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35th Parallel is an adventure travel company, specialising in kitesurfing and snowkiting trips around the world. 35th Parallel concentrate their marketing efforts online and are fast building a substantial database of kitesurfers and snowkiters interested in travel. Looking for a way to build their existing database, Digital Dialogue implemented a viral (friend-get-friend) campaign.
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Eventscorp (part of Tourism Western Australia) approached Digital Dialogue to run an online promotion for the 2010 Red Bull Air Race in Perth, Australia. As one of the biggest events on the yearly calendar for Perth, the race attracts in excess of 300,000 spectators on Perth’s foreshore as well as worldwide TV and media coverage.
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Eventscorp Western Australia is the events arm of Tourism Western Australia and are responsible for bringing high profile events to Western Australia. In early 2010 Eventscorp approached Digital Dialogue to run an online viral promotion for the 2010 Drug Aware Pro surfing event to be held in the famous surfing mecca of Margaret River in Western Australia.
Digital Dialogue put together the entire campaign from concept to delivery in record time due to time constraints. The 'Drop in on Occy' campaign gave entrants the ability to win an incredible prize - VIP tickets to the Drug Aware Pro as well as the chance to go surfing and hang out with ASP Surfing legend Mark Occhilup.
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In 2009 Vietnam Airlines substantially increased the number of direct flights between Vietnam and Australia. They approached Digital Dialogue to run a promotion to increase awareness of this to their target audience in Australia, as well as to promote the 1,000 year celebrations of Hanoi city on the 10/10/2010!
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