Digital Agency, Digital Agency Perth & Melbourne, Online Marketing Agency Australia, Digital Media Marketing - Digital Dialogue

Vietnam Airlines commissioned Digital Dialogue to create a database of potential visitors to Vietnam for the 1000 Year Birthday Celebrations of Hanoi city. By giving a away the business class cabin via an online promotion we were able to create a database of over 100,000 subscribers in a month!

The campaign was based around a competition microsite we built which you can view here.  The competition showed short introduction movie in flash and then transitioned into the Business Class cabin.  Each entrant was required to fill all 21 seats in the Business Class cabin to gain a valid entry in the competition.

The microsite enabled each entrant to make seating arrangements and add/edit/delete friends from the plane.  Once friends were selected for seats, they were required to confirm their seats via the microsite also.

The campaign was supported via online banner advertising, press releases and a direct mail campaign.  Starting with no database at all, Vietnam Airlines was able to generate over 100,000 opt-in subscribers in four weeks.

Click here to see how we did it.