Digital Agency, Digital Agency Perth & Melbourne, Online Marketing Agency Australia, Digital Media Marketing - Digital Dialogue

There are many kinds of research in the market place. Fortunately we have used almost everything. Heavy duty Qualitative and Quantitative are the norm and can be expensive. We pride ourselves our finding the most cost effective solutions and only promote the ones that you will need.

Kinds of research:

Desktop Research

Desktop research involves the accessing of information from published resources and non-published sources.  It is not quite market research, but relies on secondary sources of information. It differs from a literature search in that our team review and summarise the information and provide an overall report on the search topic. You’d be amazed about what kind of results desktop research can deliver.

Quick and Dirty

Knowing the appropriate amount of financial and time resources to commit to a research project can be challenging. For many projects, extensive research testing techniques provides management with a host of definitive information and answers. However, there are a number of occasions when both time and money are scarce yet information is needed. This is when “Quick & Dirty” Research can come into play. We use a couple of methods: Small group qualitative and online quantitative.

Small Group qualitative

We use some of the best researchers in the market and they are great at what they do. We only use experienced, intuitive moderators that can deliver fast results before you blow your budget.

Online Quantitative

Digital Technology has come a long way and we have used online questionnaires as a simple, cost effective way to obtain quantitative results. This can be done with simple email templates with existing or acquired databases.

Social Media Research

One of the most amazing tends online today is the use of Social Media for research purposes. Real time understanding and review of what your customers are saying about your products is both powerful and enlightening. We have several research tools that are designed for this or we can custom build for your requirements.