Digital Agency, Digital Agency Perth & Melbourne, Online Marketing Agency Australia, Digital Media Marketing - Digital Dialogue

Sentiment is probably one of the most difficult aspects to analyse in social media. Sentiment tracking loosely refers to the reaction individuals experience to your products, brands or marketing efforts. This experience/feeling can either be a positive or negative reaction and can sometimes be mixed too. On a social platform, such as twitter, the sheer size of its user base makes sentiment tracking and analysis a huge challenge.

Sunset Events do an amazing job of digitally engaging with their audience through their Facebook Fan Pages, and given the nature of the industry it is important to provide ongoing information and details of upcoming events to these fans. The updates are not only for the Sunset Events Facebook page, but also for each individual festival page itself.

As the 2010-2011 festival season ends for Sunset Events, Digital Dialogue have recently updated the Facebook Welcome pages for Margies, Southbound and Blues’n’Roots. Although the information for the following festival season of Sunset Events, 2011-2012 has yet to be determined, we have created current stage pages to invite fans to stay tuned. The clever use of stage pages keeps fans interested and abreast of changes ensuring they are returning back to the page to view any future updates that may have been added.

Until very recently, the web has been very restricted in terms of the available fonts. Most browsers and operating systems only supported the standard web fonts (Arial, Helvetica, Times New Roman, Verdana, Georgia, Courier and a couple others), which means that most web designers have been very limited in terms of font selections.

In order to add a more attractive font to your website, the safest option is to use images. Whilst this give you complete control over the look and design, it has quite a few limitations such as increasing the page size and making the text "un-searchable". 

Recently a few companies have been providing services to enable the use of other fonts on websites. However it's not until last week when Google announced the launch of Google Webfonts that we got excited!

Google have recently updated their algorithm with a number of important implications. Known as the "Farmer", this algorithm is designed to weed out shallow and low-quality content from its top search results.

The new algorithm change helps sites which have:
- Original non-copied content
- Research
- In-depth analysis
- Reports

The Search Engine Results Pages (SERPs) have been getting more and more cluttered with lower quality websites. Google's primary existence is based on delivering the best, most relevant content to the user in the shortest amount of time for a given search term. If Google cannot do this, it will lose its competitive advantage – fast!

 On April 1st 2011 we launched the brand new Jeep Australia website at www.jeep.com.au! This was a complete rebuild of the Jeep Australia website to bring it inline with Jeep USA branding, look and feel. We are particularly happy with the fact that the new website doesn't use any Flash and is therefore accessible from all mobile devices!

What is the value of a Facebook fan? A new report entitled "The Value of a Fan" has recently been released which sheds light on social media and fan pages ability to build brand equity.

Digital Dialogue recently launched the latest promotion for BenWilsonSurf. This is the biggest promotion ever run in the kitesurfing industry and give contestants the opportunity to become the 2011 BWS Rockstar!

This promotion is a viral competition integrating the use of video, a viral microsite with address book importer, eDM activity and social media integration.

Facebook has recently made changes to Facebook Pages. For businesses using Facebook pages, it is important to understand what these changes mean to you and what updates you may need to make to your company Facebook page.

Here are the highlights of the Facebook Page changes:

We've just launched our new Facebook page! After doing so many custom Facebook pages for our clients, we thought it about time we did one for ourselves. At this stage it's pretty simple with a Welcome tab and a Portfolio tab.

We have plans to develop it further in the coming weeks, but just thought we'd share this update so you can "like" us to keep up-to-date with what we're up to!

View Digital Dialogue's Facebook Page

Digital Dialogue are experts in online competitions and promotions. Our portfolio shows a few of the online competitions we've run for major Australian brands.

A successful online competition takes planning, creativity, a great idea and excellent execution. It's not enough to simply offer a small prize and think you'll create a successful promotion or campaign. 

There is a legal side to online competitions - we can assist with all online competition requirements such as legal terms and conditions as well as permits.

The Brand Parthenon is one of the simplest, yet most effective tools you can use for your business. It is based on a 1960′s strategic model that enables you to clarify your current market position and exactly where your future communication needs to be. The process is normally completed in a two hour session, which will lead you with great insight and clarity.

Call us and ask us about a Brand Parthenon for your business. Like all of our clients, you’ll be glad you did.

A great example of integrating social media and digital marketing. This tree has been given a personality and talks to you as if it has real feelings.

Vietnam Airlines commissioned Digital Dialogue to create a database of potential visitors to Vietnam for the 1000 Year Birthday Celebrations of Hanoi city. By giving a away the business class cabin via an online promotion we were able to create a database of over 100,000 subscribers in a month!

The campaign was based around a competition microsite we built which you can view here.  The competition showed short introduction movie in flash and then transitioned into the Business Class cabin.  Each entrant was required to fill all 21 seats in the Business Class cabin to gain a valid entry in the competition.

The brand new Sunset Events promotion “Double Platinum Pass” goes live today!  This is a competition for leading Western Australian events company, Sunset Events to increase awareness of the amazing lineup of festivals they have for the 2010/11 summer season.

Entrants have the opportunity to win two tickets to every Sunset Events festival for the summer, including backstage passes, VIP access, after parties, accommodation, merchandise and much more.

After working in multi-national Agencies and In House marketing teams we know the power of the sales channel. We know that often the most cost effective way of selling is not advertising to Consumers but advertising to the Sales network.

We like to think we good at this and can do this in many different ways. Imagine the power of television style and digital campaigns aimed directly at your sales coalface. Some examples include:

iPhone / iPad apps that gives your important marketing information directly to your salesforce in real-time.

There are many kinds of research in the market place. Fortunately we have used almost everything. Heavy duty Qualitative and Quantitative are the norm and can be expensive. We pride ourselves our finding the most cost effective solutions and only promote the ones that you will need.

Digital Dialogue have just launched the “Perth Challenge” to promote the Red Bull Air Race Perth for 2010!  The Perth Challenge is an opportunity for all petrol heads to win the chance to race against their best mate in a Red Bull Air Race plane!