Ranked as the #1 CRM Email Marketing Solution in North America in 2006/07, Campaign Accelerator is a full service HTML email marketing solution for companies looking to fully leverage the power of email marketing. 

Want To Target Your Audience Like Never Before?

Campaign Accelerator (CA) is a marketing managers dream.  Imagine running a marketing campaign which not only reports on every single customer/prospect activity, but also allows you to very quickly and easily target people based on their responses or actions!

Campaign Accelerator is a top-end email marketing service and is ideally suited for companies who are already convinced of the benefits of email, but are ready to take things to the next level.  The features of this system will amaze you and have to be seen to be believed.  What's more, you won't believe how easy the user interface is, making complex tasks very easy!

How Does It Work?

Campaign Accelerator is an ASP based solution which you access over the internet with a username and password.  You can either import your email templates, or build them within CA using it's WYSIWYG editor.  The management of your subscriber lists is fully automated so that you don't have to worry about adding or removing people from your lists.

Once you've created your html and plain text email content, simply link that email to a recipient list and send it out.  Of course, as you'd expect, the reporting is top notch and will provide you with loads of useful information to further target your campaigns.  

Whilst all that sounds good, the real power of CA as an email marketing CRM application becomes evident when you realise how it stores information.  Basically, you can not only send emails to people based on their demographic details (such as where they live, or what they've indicated they like etc.), but you can also target people based on their previous activity (what links they clicked on, when they opened an email etc.).  Not only that, CA gives you the ability to send very targeted emails with dynamic content capabilities (explained later).

What Can Campaign Accelerator Do?

Obviously, Campaign Accelerator does the things you'd expect from an email marketing application - that goes without saying.  Here is a quick list of the features Campaign Accelerator has which you'd expect to see in most full service email marketing systems:

So, here's more detailed information on the things CA does which most email marketing systems don't.

Dynamic Content

Your database probably has information on your subscribers such as their address, likes and dislikes etc.  Have you ever used this information easily and effectively?  Most email marketers would answer "no" to that question.

Campaign Accelerator makes using dynamic email content so easy, you don't have an excuse for not using it.  There is a sophisticated rules engine which polls your database and will display content based on the rules you set.  It only takes about 1 minute to set a rule and apply it to your email.  That means you never have an excuse again for sending an email to someone in Western Australia for a special that is only available to people in another location.

Target Email Recipients Based On Interactions

Email marketers all know that being able to target their subscribers based on previous click activity is a great thing - but again, how many people actually do this?  The reason most don't is because many systems on the market today make this task over complicated and difficult.

With Campaign Accelerator it's effortless - when you create a recipient list by applying rules to your subscriber database, you can further target your subscribers by simply checking the box next to any links they clicked on or campaigns they opened/received etc.  It is so easy to use that again, there is no excuse for not using this functionality.

Customised Forward To A Friend (by Campaign)

Forward to a friend is nothing new.  But Campaign Accelerator takes this to a whole new level.  Most email marketing systems give you the ability to have a customised landing page on your website for people wanting to forward an email to a friend, but the content of the forwarded email is fixed and inflexible.

Campaign Accelerator allows you to easily customise the content of the "forwarded" email.  That means that if this particular campaign is targeted at residents of Western Australia, you can have the top part of the email (the part which says something like this - "Hi Fred, your friend Tony Smith thought you may like to receive this email") fully customised to this audience with pictures, text and even dynamic content!  This content would be unique to a particular email campaign, not a system setting like with most email marketing systems.

Personalisation Of The Email Parameters

Not only can you add personalisation to the content of your emails so that your subscribers are greeted by name, but you can also personalise the "from" details of your email.  Here's an example of how this would benefit your company: if you have an organisation with many account managers who all have their own customers, your email marketing manager can personalise a campaign so that each recipient receives an email which appears to have come from their personal account manager - all with the click of one button!  Not only that, but the reply-to address can be customised too, so if your customers have a question and simply hit the reply button, the question will be directed straight to their account manager! 

More Information

If you'd like more information on Campaign Accelerator, or if you would like us to give you a demonstration and see for yourself why this is the #1 email marketing CRM application available, please don't hesitate to contact us.