The quality of your subscriber list is of paramount importance to your reputation score.  Unfortunately, nearly all subscribe forms will get about 5-20% of submissions which are invalid email addresses and this can adversely effect the deliverability of your campaigns.  So how do you prevent valid email addresses from ending up on your lists?

You're producing great email campaigns, with valuable and useful content... so much so that your subscribers have become raving fans of your company.  And yet you're still only getting slow growth in subscriber numbers...  Maybe you need to review the subscription form?

Do you have people on your subscriber list who seem dead?  No matter how good the campaign you send, you still get no response.  They don't bounce, they don't open and they certainly don't click any links!  Maybe they did once, but if they've not show any signs of life in ages, then you need to figure out what to do with them.

You'd be surprised at some of the words that may land your emails in the SPAM box.  Here's a list put together by Marketing Sherpa of the top 100 words you should avoid.  I'm sure you'll agree there are some surprising ones on there - for example: "online marketing" or "search engine listings"....

It depends - a true consulting answer, but it really does depend - mostly on the context of the question.  This question was asked during the Premiere Global Services webinar "Doing Well by Doing Right".  For our purposes let's ask the question in a more defined manner: Is reputation more important to the delivery of an email than the content of the email itself?

There are two main ways a business can have a presence on Facebook - either by creating a group, or a fan page.  There are pros and cons of each outlined in this article to help you decide which is the best for your business.

As we've already discussed, open rates aren't necessarily the best indicator of a successful email campaign.  However, they are still important, so here are some tips on improving your open rates, which of course can lead to higher click-through rates!

The release of Outlook 2007 was a hot topic about 18 months ago with regards to HTML email design.  Unfortunately, the changes implemented by Microsoft were not an advancement, they were a step backwards in terms of how HTML is rendered (viewed) in Outlook 2007.  Here's some useful information to consider if you're marketing to Outlook users.

Marketing emails are often put together using a single large image rather than text, especially in the header area.  An image gives total creative control, enabling you to use appealing creative designed to get a response and engage your audience.  But, what happens when your images are blocked?

Our friends at Campaign Monitor have again put together some invaluable information on email marketing design guidelines for 2008.  They cover off relevancy, design, coding and much more in a comprehensive article I'd highly recommend you read if email marketing is key to your success. 

There are many metrics to consider when evaluating your email campaigns performance - open rates, click-through rates, conversion rates, ROI etc.  While open rates are normally the first stat to be reviewed, they aren't necessarily the most important - however, improving your open rates can help improve your other metrics.

Using Microsoft Word to create and develop your email content makes perfect sense.  It allows you to edit and fine tune your content in an application you're comfortable with before putting the final copy into your email for delivery.  There's just one minor detail many people overlook which causes them much frustration!

My clients often ask me how to reduce the chances of their emails getting caught in spam filters.  As spam filters are getting more and more advanced, it is really important that you keep your html emails up to date in terms of design and content so that you don't have this problem.  Here are some tips on how to make sure this doesn't happen to your email marketing efforts!