Our friends at Campaign Monitor have again put together some invaluable information on email marketing design guidelines for 2008.  They cover off relevancy, design, coding and much more in a comprehensive article I'd highly recommend you read if email marketing is key to your success. 

The release of Outlook 2007 was a hot topic about 18 months ago with regards to HTML email design.  Unfortunately, the changes implemented by Microsoft were not an advancement, they were a step backwards in terms of how HTML is rendered (viewed) in Outlook 2007.  Here's some useful information to consider if you're marketing to Outlook users.

There are many metrics to consider when evaluating your email campaigns performance - open rates, click-through rates, conversion rates, ROI etc.  While open rates are normally the first stat to be reviewed, they aren't necessarily the most important - however, improving your open rates can help improve your other metrics.

Using Microsoft Word to create and develop your email content makes perfect sense.  It allows you to edit and fine tune your content in an application you're comfortable with before putting the final copy into your email for delivery.  There's just one minor detail many people overlook which causes them much frustration!

My clients often ask me how to reduce the chances of their emails getting caught in spam filters.  As spam filters are getting more and more advanced, it is really important that you keep your html emails up to date in terms of design and content so that you don't have this problem.  Here are some tips on how to make sure this doesn't happen to your email marketing efforts!