Our B2B Accounts Receivables customers use email and fax to automate the delivery of reminder messages to their customers. Here's a handy way of using email to reduce the follow up work required by your accounts receivables staff each invoice cycle.
By using a professional email service such as ours, you have the benefit of excellent reporting. When you deliver emails to your recipients, you can view reports which tell you all of the following information:
- who opened your emails
- how many times your emails were opened
- which emails were not successfully delivered (and why)
- what links were clicked in your emails (and how many times)
- what files were downloaded from your emails (eg. PDF attachments)
This information can be very useful when you're emailing outstanding customers.
Email links that can reduce Accounts Receivables follow up
By placing the following three links in your emails, you can provide your accounts receivables staff with some very important information:
- click here if you've already paid your invoice
- click here if you plan to pay this invoice in the next 7 days
- click here if you require another copy of this invoice, or would like a call from XYZ Company
The email campaign reports can easily be sorted to show exactly which people/companies clicked which links. Therefore you can easily supply your accounts receivables staff with a follow up list of customers to call based on who clicked the final link. You can also safely assume that the customers who clicked the first two links do not require follow up.
Customers who've implemented this technique have reduced their outbound calling volume substantially. This in turn enables your accounts receivables staff to spend their time dealing with customers who are perhaps harder to collect money from, rather than calling all outstanding customers; some of which may not require a follow up.
More Info
If you'd like to discuss how technology may be able to assist your company with Accounts Receivables Management, please don't hesitate to give us a call to arrange a meeting.
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written by Grant Neate , April 30, 2009
written by Tony , April 30, 2009
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