Digital Dialogue

The quality of your subscriber list is of paramount importance to your reputation score.  Unfortunately, nearly all subscribe forms will get about 5-20% of submissions which are invalid email addresses and this can adversely effect the deliverability of your campaigns.  So how do you prevent valid email addresses from ending up on your lists?

You're producing great email campaigns, with valuable and useful content... so much so that your subscribers have become raving fans of your company.  And yet you're still only getting slow growth in subscriber numbers...  Maybe you need to review the subscription form?

Do you have people on your subscriber list who seem dead?  No matter how good the campaign you send, you still get no response.  They don't bounce, they don't open and they certainly don't click any links!  Maybe they did once, but if they've not show any signs of life in ages, then you need to figure out what to do with them.

During a financial crisis, web conferencing is an excellent way to increase ROI.  In 2009 conferencing applications is forecast to grow at 17.40% in Asia Pacific.  Download IDC's new whitepaper free to learn more.

Our B2B Accounts Receivables customers use email and fax to automate the delivery of reminder messages to their customers.  Here's a handy way of using email to reduce the follow up work required by your accounts receivables staff each invoice cycle.

Are you a Credit Manager who has been asked to reduce DSO's and at the same time reduce your cost per collection?  Companies the world over are under pressure to improve  cash flow whilst also cutting costs.  As a result, accounts receivables teams are under pressure to collect outstanding accounts quicker and more cost effectively.  Achieving this when the % of overdue customers is increasing and staffing budgets are being cut may sound impossible.  This is where technology can make a difference.

You'd be surprised at some of the words that may land your emails in the SPAM box.  Here's a list put together by Marketing Sherpa of the top 100 words you should avoid.  I'm sure you'll agree there are some surprising ones on there - for example: "online marketing" or "search engine listings"....

It depends - a true consulting answer, but it really does depend - mostly on the context of the question.  This question was asked during the Premiere Global Services webinar "Doing Well by Doing Right".  For our purposes let's ask the question in a more defined manner: Is reputation more important to the delivery of an email than the content of the email itself?

There are two main ways a business can have a presence on Facebook - either by creating a group, or a fan page.  There are pros and cons of each outlined in this article to help you decide which is the best for your business.

Marketing emails are often put together using a single large image rather than text, especially in the header area.  An image gives total creative control, enabling you to use appealing creative designed to get a response and engage your audience.  But, what happens when your images are blocked?

If you're sending letters or invoices using bing, then you may want to include other documents in the envelope.  For example, if you're mailing your company invoices, you may also want to include price sheets, specials or order forms in the envelope with the invoice.  Doing this is really easy with bing. ..

If you're using voiceREACH to broadcast automated telephone calls to your debtors and are receiving allot of inbound transfers, it can sometimes be confusing for staff to handle these calls.  The inbound transfers will appear to be just like any other inbound call, so a staff member answering that call won't know if the call is simply a debtor responding to a letter they received, or if the inbound caller is being transferred because of a voiceREACH call.  This is where the whisper function can be very useful...