Digital Dialogue

Our friends at Campaign Monitor have again put together some invaluable information on email marketing design guidelines for 2008.  They cover off relevancy, design, coding and much more in a comprehensive article I'd highly recommend you read if email marketing is key to your success. 

The release of Outlook 2007 was a hot topic about 18 months ago with regards to HTML email design.  Unfortunately, the changes implemented by Microsoft were not an advancement, they were a step backwards in terms of how HTML is rendered (viewed) in Outlook 2007.  Here's some useful information to consider if you're marketing to Outlook users.

The voiceREACH voice broadcasting service has some very sophisticated technology built into it which enables it to determine if it is talking with a live person, or an answering machine.  This can be really useful if you want to send different messages to live people and answering machines.  Understanding how this technology works will help you get better results on your future voice broadcast campaigns.

Using your letterhead with bing couldn't be easier.  All you need is a soft copy (eg. PDF or Word Doc) and you can send mail on your letterhead within seconds.  Here's how it works...

Our voiceREACH service is extensively used in the management of accounts receivables as it provides a host of benefits to companies with large numbers of customers.  An essential consideration when planning a voiceREACH accounts receivables campaign is - how many call backs and transfers can your office handle at any time?

The cost of sending mail using bing is already very low, however a new feature of the EasyPost Mailroom software (Version 4.2.0) has made it even cheaper by consolidating your mail!

There are many metrics to consider when evaluating your email campaigns performance - open rates, click-through rates, conversion rates, ROI etc.  While open rates are normally the first stat to be reviewed, they aren't necessarily the most important - however, improving your open rates can help improve your other metrics.

voiceREACH voice broadcasting is ideal for automatically notifying your customers of important information such outstanding invoices or accounts, last minute event information, membership reminders and system outages.  If these outbound calls are going to result in people wanting to talk to your company, then you need to ensure you pace the delivery of the automated calls according to your ability to handle the inbound call traffic.

As a follow up to our "Planning a Successful Webinar" entry, we have added a new link for you to review. Premiere Global Services offers the following brochure to assist you in developing a great webinar.  This is a very helpful worksheet which outlines what you need to consider, the various jobs required to pull off a brilliant webinar, and step by step guide to help you plan your event.

Web Conferencing (or Webinars) can be a rich multimedia experience for collaborating on projects and holding meetings with participants located far and wide geographically. The virtual audience can be unnerving for some though, so how do you ensure your next conference is a success...

Premiere Global Services have recently been updating their corporate website and service access websites and I understand this has caused some confusion for some of our customers.  Here is a list of all services (faxREACH, Fax2Mail, smsREACH, voiceREACH, messageREACH & MyPortal) websites so that you can quickly find the page you need in order to login and send your messages.

Many of us have either attended a physical conference or even attempted to organise one. Premiere Global Services offers you a suite of services to take the stress out of the organisation and the pain out of the cost. Virtual Conferences are the answer...